Performance Audit
Independent examination of marketing performance.
A Revenu Performance Audit gives management an evidence-based view of what current marketing performance can actually be trusted to support — before a material decision is made.
The problem it solves
Reported ROAS, CAC and revenue are usually produced by the same platforms, agencies and teams that also execute and are measured on marketing.
A Performance Audit rebuilds the economically relevant numbers from source evidence, so management is not scaling, cutting or renewing based on figures that have never been independently examined.
Who commissions it
Typically commissioned by
- CEOs and founders
- CFOs and finance leadership
- CMOs and growth leaders
- Boards and investment committees
Common triggers
- Preparing to increase paid investment
- Reviewing or changing agency
- A new growth leader wants a baseline
- Reported growth and commercial results disagree
What Revenu examines
- Media spend and platform delivery
- Measurement and event quality
- Attribution and cross-channel overlap
- CRM and backend revenue reconciliation
- Commercial CAC and fully loaded acquisition cost
- ROAS and contribution economics
- Agency reporting and billing
- Channel and creative concentration
- Incrementality where the evidence permits
- Growth scalability
Evidence required
Access depends on scope. Relevant advertising platforms, analytics, agency reporting, CRM or transaction records and selected commercial information may be required. Read-only access is preferred wherever available, and data requirements are agreed before analysis begins.
What the client receives
Deliverables
- Independent Findings Report
- Evidence Schedule
- Financial impact where possible
- Growth Risk Map
- Management actions
- Executive readout
How the engagement works
Scope
The management question, period, channels and evidence requirements are defined.
Access
Relevant records are provided under the agreed scope, read-only where available.
Reconcile & examine
Sources are compared, assumptions tested, discrepancies documented.
Report & readout
Findings, evidence and recommended actions are presented to management.
How independence is maintained
- No media buying
- No advertising inventory
- No media commission
- No preferred platform
- No incentive to recommend additional spend
FAQ
No. A Performance Audit is independent examination, not campaign execution or day-to-day optimisation.
Get an evidence-based view before the decision.
Tell us the decision or performance question you need independently examined.
Request an Independent ReviewRevenu provides independent growth, marketing and commercial analysis. Revenu services are not statutory financial audits, accounting assurance, legal opinions, credit ratings, investment ratings or regulated investment advice. Terms such as verified, assurance and assessment refer to Revenu proprietary commercial methodology unless expressly stated otherwise.