Independent Growth Assurance
Your marketing numbers drive major decisions. Someone should independently verify them.
Revenu is an independent Growth Assurance firm. We reconcile marketing platforms, agency reporting, analytics, customer data and commercial results to determine what performance can actually be trusted, where value may be leaking and what management should do about it.
We do not manage media, sell advertising or earn more when you spend more.
Reconciled ROAS
3.5
Reported ROAS 4.7x
Less:
- Duplicate channel attribution($620K)
- Existing-customer revenue($410K)
- Cancelled / returned revenue($185K)
Finding
Reported performance materially overstates commercially recognised return.
- 18+ Years Operating Experience
- Digital, E-commerce & Fintech
- Independent
- Confidential
- Evidence-Led
The problem
The people producing performance are usually the people reporting it.
Your agency reports campaign performance. Google reports Google's contribution. Meta reports Meta's contribution. Your marketing team consolidates the results.
Management then uses those numbers to decide whether to invest another $100,000, $1 million or more.
The problem is not necessarily that any of those numbers are wrong. The problem is that reporting is not independent assurance.
Revenu provides that missing layer.
Evidence flow
Independent view of growth
What Revenu does
We follow the evidence from marketing spend to commercial outcome.
We compare what was spent, what the platforms claim, what the business actually recognised, and whether the resulting growth is commercially sustainable.
Revenu reconciles the evidence across this chain rather than accepting any individual system as the complete source of truth.
Measurement Integrity
Are conversions measured correctly? Are platforms claiming the same customer? Is backend revenue aligned with attributed revenue?
Media Integrity
Did the money go where management believes it went? Does agency billing reconcile with platform delivery?
Commercial Integrity
Does reported marketing performance translate into actual economics?
Growth Effectiveness
Is marketing generating incremental growth or mainly capturing existing demand?
Growth Scalability
Can current performance continue as investment increases?
Services
Three ways to bring independent assurance to growth.
Primary Service 01
Revenu Performance Audit
An independent review of marketing performance, measurement, commercial economics and growth risk.
Best for management teams that need an evidence-based view of current marketing performance before making a material decision.
Explore Performance AuditWhat we examine
- Media performance
- Measurement & attribution
- Commercial economics (CAC, ROAS, contribution)
- Agency reporting
- Channel concentration
- Growth risk
What you receive
- Independent Findings Report
- Evidence Schedule
- Financial impact where possible
- Growth Risk Map
- Management actions
- Executive readout
Primary Service 02
Revenu Continuous Assurance
Ongoing independent oversight of marketing and growth performance. Revenu periodically reviews agreed marketing, measurement and commercial indicators against established baselines and prior periods, identifying material discrepancies, performance changes and emerging risks.
Explore Continuous AssuranceTypical outputs
- Periodic assurance brief
- Material variance analysis
- Measurement & reconciliation exceptions
- Growth-risk changes
- Media & agency observations
- Priority management actions
- Periodic executive readout
Primary Service 03
Revenu Growth Due Diligence
Independent analysis of growth quality, acquisition economics and scalability for investments, acquisitions and strategic transactions.
Explore Growth Due DiligenceDesigned for
- Private equity
- Venture capital
- Family offices
- Acquirers
- Investment committees
- Corporate development
- Founders preparing for diligence
Revenu examines
- Customer acquisition economics
- Normalized CAC
- Retention & cohorts
- LTV assumptions
- Paid vs organic demand
- Channel concentration
- Growth scalability
- Measurement quality
The Revenu Assessment Framework
A proprietary lens applied within selected engagements.
Selected engagements may include structured assessment across the dimensions below. This is Revenu’s proprietary commercial framework — not a certification, accreditation, investment or credit rating.
- Measurement Integrity
- Media Efficiency
- Commercial Alignment
- Growth Scalability
- Channel Resilience
Illustrative findings
Illustrative exampleWhat an independent examination can surface.
4.7x → 3.58x
24%Reported ROAS versus Reconciled Commercial ROAS, once duplicated attribution and non-recognised revenue are removed.
$27 → $41
52%Reported CAC versus fully loaded acquisition cost, once agency and production costs are included and new customers are validated.
$17,700
Media spend that requires reconciliation between agency billing and platform-verified delivery — a control exception, not a confirmed loss.
61%
Validated paid acquisition concentrated in a single channel. Incrementality has not been established; attributed conversions should not automatically be read as incremental.
The purpose is not to make performance look worse. An independent examination may also confirm that reported performance is sound. The objective is confidence in the decision.
Why Revenu
Because reporting performance and independently examining performance are not the same job.
| Agency | Platform | Internal Team | Revenu | |
|---|---|---|---|---|
| Executes marketing | Yes | Provides media | Often | No |
| Reports its own performance | Yes | Yes | Often | No |
| Benefits from more spend | Sometimes | Yes | Indirectly | No |
| Reconciles across all sources | Limited | No | Sometimes | Yes |
| Independent mandate | No | No | No | Yes |
Your existing team may be excellent. Your agency may be excellent. Independent examination is not an accusation that something is wrong. It is appropriate when the decision matters enough that management wants an evidence-based view outside the reporting chain.
Structural independence
- No media buying
- No advertising inventory
- No media commission
- No preferred platform
- No incentive to recommend additional spend
Our product is an independent view of growth.
The engagement
What happens when you appoint Revenu?
Every engagement begins with a defined management question, evidence scope and period under review.
Scope
We define the questions management needs answered, the period under review, relevant channels, entities and evidence requirements.
Access
Relevant platform, reporting, analytics, CRM, transaction and commercial records are provided according to the agreed scope. We use read-only access wherever available, and data requirements are agreed before analysis begins.
Reconcile & Examine
Revenu independently compares the relevant sources, tests material assumptions and documents discrepancies, risks and conclusions.
Report & Readout
Management receives the findings, supporting evidence, quantified commercial impact where possible and recommended actions.
Engagement scope and timing depend on the number of channels, markets, systems and period under review.
Why pay for an independent review
The value of an independent review is measured against the cost of the decision.
Revenu is most valuable when the cost of making the wrong decision is materially greater than the cost of independently examining it.
01
Before scaling
Management is preparing to materially increase marketing investment and wants confidence in the economics first.
02
Before a major agency decision
A contract, renewal, pitch or agency transition depends on an accurate understanding of current performance.
03
Before an investment or acquisition
Growth assumptions materially influence valuation, investment return or transaction risk.
Revenu does not exist to produce more analysis. It exists to improve the quality of decisions made from growth data.
What the client receives
Not another dashboard. A management-grade conclusion.
Every material conclusion should be traceable to the evidence used to reach it.
See exactly what a Revenu engagement produces.
A 10-page illustrative Growth Assurance Report showing the executive conclusion, reconciliations, management scorecard, material findings, financial exposure and recommended management actions.
View Sample Report10 pages · Fictional data · Revenu methodology
Executive conclusion · Management scorecard · Financial exposure
When to bring in Revenu
Certain moments deserve an independent view.
- 01Reported marketing performance and commercial results do not appear to agree.
- 02Management is preparing to materially increase marketing investment.
- 03A major agency renewal, review or transition is approaching.
- 04A new CMO or growth leader wants an independent baseline.
- 05Board or finance leadership needs greater confidence in marketing economics.
- 06An investment, acquisition or fundraising decision depends materially on growth quality.
About Revenu
Built from operating experience, not theory.
Senior-led engagementsRevenu brings together growth and performance marketing professionals with more than 18 years of experience operating across digital businesses, e-commerce, fintech and technology.
Our experience comes from working inside the same environments we now examine: managing acquisition budgets, building measurement systems, working with agencies, scaling digital products and being accountable for commercial growth.
Across our leadership experience
- Launching and scaling major digital financial products.
- Helping grow a financial application from fewer than 10,000 installs to more than 4 million installs.
- Reaching the #2 position among free finance applications.
- Reducing customer acquisition cost by approximately 45% within six months in one major growth program.
- Reducing acquisition costs by approximately 25% in another fintech growth environment.
- Maintaining a financial application within the Top 5 finance apps for more than a year.
- Working across performance marketing, growth strategy, measurement, creative strategy, acquisition economics and digital product growth.
We know what good growth looks like because we have been accountable for producing it.
A growth and performance marketing leader with 18+ years building, scaling and evaluating digital growth engines across digital services, technology and consumer businesses — spanning acquisition, measurement, media efficiency, attribution and commercial performance, at both executive and hands-on level.
FAQ
Questions management usually asks first.
Confidentiality & data handling
- Access requirements are defined according to engagement scope.
- Read-only platform access is preferred wherever technically available.
- Commercial information is used only for the agreed engagement purpose.
- Confidentiality terms can be established before data access begins.
No. Revenu can independently examine performance while your existing agency and internal teams continue operating normally.
Start the conversation
A single independent review can change the decision.
No media to sell. No spend to defend. Just an evidence-based view of your growth.
Contact
Get an independent view of your growth.
Tell us what decision, performance question or growth concern you need independently examined.
We do not manage media, sell advertising or earn more when you spend more.
Revenu provides independent growth, marketing and commercial analysis. Revenu services are not statutory financial audits, accounting assurance, legal opinions, credit ratings, investment ratings or regulated investment advice. Terms such as verified, assurance and assessment refer to Revenu proprietary commercial methodology unless expressly stated otherwise.